Here is a informative and slightly off-topic blog about the usage of QR Code in Real Estate in Silicon Valley.
For reference, a QR Code (acronym short for Quick Response) is a black and white matrix barcode invented by Toyota in the early 1990s. It is designed to be readable by a QR reader (now available on every smart phone) and can be a short link to a website, a phone number or simply a page of content (SMS, text message, etc).
How do San Jose Realtors and Brokers use QR codes today for their real estate business in Silicon Valley?
One of the most common usage of QR codes is in printed advertisement in real estate magazines. In most cases, the code is merely a direct link to the advertiser's website. In a clever and mysterious way, most readers will feel compelled to check the code. The target link is to some extent irrelevant as most readers will merely glance through it (SEO experts call it a high bounce rate) but the process itself will generate top of mind awareness of the Realtor's name and network.
A growing usage of QR code by tech-savvy Realtors in San Jose is on open homes flyers available on sign riders in front of homes for sale. A direct link to the listing web page with all relevant information and pictures is handy to store on a smart phone or a tablet for visitors of the home for sale.
Finally, as mentioned above, a QR code can simply link to a text message, for instance include directions to a open house for sale, open house hours, contact information of the Real Estate Agent, etc. In other words, an instant classified advertisement at the tip of your fingers.
As speed is definitely of essence in real estate, QR codes are bound to have a bright future. Q-Read on !
© Sophia Delacotte CDPE, SFR, CHS
San Jose Realtor
Cell: (408) 717-2575