Here is my 2 cents about the usage of Twitter and its relevance for Real Estate Marketing and Realtors in San Jose, Silicon Valley and the Bay Area:
1. Twitter is an extension of your on-line presence and should not be the core of your on-line strategy. Home buyers and sellers may not find you online but will look you up online before hiring you, more so in the Bay Area than anywhere else. Tweets are valuable components of your on-line reputation.
2. Twitter is a search engine like Google. Buyers now look to Twitter to provide helpful tips and info (e.g. short sales, foreclosures and houses for sale, home prices, real estate market trends, quality of life, events, local and national housing news, etc) about Silicon Valley neighborhoods, cities they are interested in. Pertinent and up-to-date content makes a difference.
3. Self-promotion is not well perceived on Twitter and is assimilated to spamming. Avoid sharing business with personal news. You can always email, pick up the phone, text, poke or check in if you need to reach out to your friends...or create a personal account on Twitter for this purpose. Tweet to cater for the information hunger from your potential customers and followers.
4. Engage with your fellow "twitterers". Uncover pertinent information (re-tweet), give credit where due, be courteous in all circumstances, follow back as appropriate, learn, read comment and share the latest trends as you see fit.
Do not just be a "twit potatoe"!
© Sophia Delacotte CDPE, SFR, CHS
San Jose Realtor
Cell: (408) 717-2575